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WE
INFLUENCER
MARKETING

WE
INFLUENCER
MARKETING

At Somos Fans, we use goal-driven data to power smarter decisions. It’s in our DNA. We believe precision, analysis, and strategy are the key pillars to maximizing the impact of every campaign.

Our DNA

WE EMPOWER BRANDS

Through trend-driven talent.

WE CREATE STRATEGIES

Influencers can drive results at every stage of the marketing funnel. That’s why we develop strategies that integrate content creators throughout the entire process.

0 %

of consumers trust influencer recommendations more than brand-created content.

HOW WE MEASURE IT
ORGANIC CPM
(cost per thousand impressions)
PAID MEDIA CPM
(cost per thousand impressions)
CPA
(cost per unique reach)
NUMBER OF IMPRESSIONS
NUMBER OF UNIQUE REACH
HOW WE MEASURE IT
Engagement
CPI
(cost per interaction)
CPC
(cost per click)
% OF ER
NUMBER OF INTERACTIONS
BRAND HEALTH
HOW WE MEASURE IT
Link clicks
ORGANIC CPM
(cost per click)
CTR
(click-through rate)
PAID MEDIA CPC
(cost per click)
NUMBER OF CLICKS
CONVERSION RATE
HOW WE MEASURE IT
User loyalty
AMOUNT OF UGC
(amount of sales generated)
LINK TRACKING
% OF ER
AWARENESS Brand recognition
CONSIDERATION Evaluating options
PERFORMANCE Measurable results
LOYALTY Customer loyalty
TYPE OF INFLUENCERS
TIER 1
Celebrities
TIER 2
Mega Influencers & Mid Influencers
Micro Influencers
(in case of having a specific audience to target)
TYPE OF CONTENT
Trends | Unboxings | Short-form videos
TYPE OF INFLUENCERS
TIER 1
Celebrities
TIER 2
Mega Influencers & Mid Influencers
Micro Influencers
(in case of having a specific audience to target)
TYPE OF CONTENT
Contests & giveaways | Educational / how-to content | Q&A videos | BTS content
TYPE OF INFLUENCERS
TIER 1
Celebrities
TIER 3
Paid media with mid-level influencers
TIER 4
Paid media with micro influencers
TIER 4
Paid media with nano influencers
TYPE OF CONTENT
Paid ads | Product reviews | Offers & promotions (peak seasons) | Tutorials | Testimonials
TYPE OF INFLUENCERS
TIER 2–3
Mid Influencers
TIER 4
Micro Influencers
TIER 5
Nano Influencers
UGC
Long-term partnerships with influencers
TYPE OF CONTENT
Amount of UGC | Engagement rate | Trackable links
AWARENESS Reconocimiento de marca
CONSIDERACIÓN Evaluación de opciones
PERFORMANCE Resultados medibles
LOYALTY Fidelización
TIPO DE INFLUENCERS
TIER 1
Celebrities
TIER 2
Mega Influencers & Mid Influencers
Micro Influencers
(en caso de tener una audiencia específica a quién apuntar).
TIPO DE CONTENIDOS
Tendencias | Unboxings | Videos de corta duración
TIPO DE INFLUENCERS
TIER 1
Celebrities
TIER 2
Mega Influencers & Mid Influencers
Micro Influencers
(en caso de tener una audiencia específica a quién apuntar)
TIPO DE CONTENIDOS
Concursos y sorteos | Contenido educativo /cómo hacerlo | Vídeos de preguntas y respuestas | Contenido BTS
TIPO DE INFLUENCERS
TIER 1
Celebrities
TIER 3
Paid media con influencers de nivel medio
TIER 4
Paid media con micro influencers
TIER 4
Paid media con nano influencers
TIPO DE CONTENIDOS
Anuncios pago | Reseñas de productos | Ofertas y promociones (peak seasons) | Tutoriales | Testimonios
TIPO DE INFLUENCERS
TIER 2–3
Mid Influencers
TIER 4
Microinfluencers
TIER 5
Nanoinfluencers
UGC
Asociaciones a largo plazo con personas influyentes
TIPO DE CONTENIDOS
Cantidad de UGC | Tasa de participación | Enlaces rastreables

LOYALTY ISN’T THE END OF THE FUNNEL

IT’S THE START OF NEW CONVERSIONS

By encouraging influencers and audiences to share their purchases on social media, we turn each experience into fresh brand awareness.