Promote a new McDonald’s burger and its new ingredients in an attractive and dynamic way. Luisito Comunica visited a McDonald’s location to personally purchase and experience the new burger. In his product review, the creator highlighted its ingredients and qualities, placing special emphasis on what’s new. He presented the product in a clean, consistent, and tempting way, staying true to the brand’s advertising style.

To communicate LATAM’s rebrand, we sent our brand ambassadors from Chile, Colombia, Peru, and Ecuador on a journey across the region. Each acted as a host in their own country and a guest in another, building a powerful cross-cultural storytelling narrative.

We crafted authentic content journeys with selected creators to highlight Delta’s global connectivity and premium travel experience. The campaign focused on emotional storytelling that reinforced brand trust and aspiration.

We positioned Mallplaza within youth culture by tapping into entertainment and lifestyle creators that speak the audience’s language. The result: vibrant, culturally relevant content that drove visibility and excitement.