Understanding the dynamics of the digital ecosystem to create content that resonates and builds authentic engagement. By tapping into the rhythm of digital culture to create content that truly connects.
Because the real value lies in the connection: in shared excitement, and in turning every campaign into a story the audience wants to be part of.
Welcome to
Somos Fans was born with its first activation during a major sporting event. At the time, working with influencers was an emerging strategy that only a few brands dared to explore.
In less than two years, we had already established ourselves in the industry, leading engagement initiatives with digital creators and organizing large-scale events with the sector’s top influencers.
We took on a major challenge in the travel industry, leading a regional activation in the post-pandemic stage. This project allowed us to put our adaptability and strategic vision to the test at a regional level.
We expanded our vision beyond Latin America and entered the United States, establishing ourselves as an agency with continental reach. Today, we manage influencer marketing strategies with a global mindset, combining data, creativity, and strategy to make an impact across multiple markets.
The influencer marketing industry continues to evolve — and so do we at Somos Fans. We understand that it’s not about reaching a final destination, but about continuously building, because we all respond to the needs of an increasingly dynamic ecosystem. We keep growing, innovating, and taking influencer marketing to new heights.
We leave nothing to chance. Every strategy, decision, and execution is grounded in a solid process backed by analysis and experience. We don’t take shortcuts, because we know success is built through well-executed work.
We act with integrity every step of the way. We take responsibility for our wins and our learnings, communicate clearly, and ensure consistency between what we say and what we do.
We don’t just work with data — we work with people. We listen, understand, and adapt to the needs of our clients, creators, and audiences. We believe in genuine, long-term relationships.
The digital world keeps changing, and so do we. We reinvent ourselves, explore new ways to connect, and challenge ourselves to go further. We grow because we learn, because we listen, and because we’re always on the move.
We’re not here just to execute — we aim to create real, strategic, and measurable impact. Our focus is on delivering value, transforming the digital ecosystem, and amplifying every story we help tell.
We protect your brand at every step. From creator vetting and content approvals to legal compliance and platform policies, we ensure safe, on-brand storytelling, empowering creativity & performance.